Bulk SMS is a growing marketing channel. And with good cause. Your customers adore staring at their phones, therefore nomophobia—the dread of losing your phone—is real, people.

As more and more brands adopt SMS, the front-runners are moving swiftly to leverage bulk SMS marketing to reach a large audience with engaging content at the lowest possible cost. 

Bulk text messaging allows you to send a single, readily customizable message to as many recipients as you’d like by using a high-volume SMS gateway service. It also functions. 

Do you want to persuade your staff that using bulk SMS marketing is the best course of action? These are some of the significant advantages provided by us.

Bulk SMS service helps to boost outcomes with a high cut-through.

It is quite noisy outside. Additionally, with so many brands as well as channels fighting for consumers’ attention—not to mention their wallets—it can be challenging for marketers to stand out from the competition. 

A straightforward text message is the best way to get your point across.

98% of opens indicate that your messages are being seen. Better yet, they are quickly noticed. 90% of communications are opened in less than 90 seconds. We refer to that as targeted, timely marketing we also use the process of opt SMS service.

Bulk SMS service saves you money by selecting a cheap SMS package.

You must carefully choose where to invest your marketing dollars as budgets are smaller.

Not only is bulk SMS marketing with the opt SMS services affordable, but it also offers excellent value for money. With plans starting at a lower cost per month and the majority of messages costing only a few rupees, you can get started with little to no effort and watch the results roll in.

Provide an incredible return on investment.

SMS can yield incredible returns on investment because of its low cost, quick conversion rates, and high cut-through. Text messaging practically always produces results, whether your metrics of interest are click-throughs, sales, or responses.

Expand a robust set of use cases.

There are countless ways to communicate with your customers using bulk SMS, including discounts, product releases, back-in-stock alerts, and event invitations.

Consider every point throughout a customer’s journey where you now interact with them. Next, weigh this against the convenience and expense of mass SMS messaging. Send an SMS instead if it makes more sense to do so.

What uses do API SMS services provided by us have?

These are just a few examples of text messaging scenarios where SMS APIs can be applied.

One-time passwords (OTPs)

Among the most well-known applications of two-factor authentication (2FA), OTPs allow you to utilize SMS APIs to automatically transmit codes created by an algorithm to your clients in order to authenticate their identity when they attempt to log into their accounts, for example.

Abandoned cart.

One of the most common use cases in the world of online retail these days is a customer who starts a purchase online but ends up getting sidetracked and going down the rabbit hole of shopping. With API SMS, you may programmatically send your clients who have left their online shopping carts a reminder text message.

Announcements of events and new product launches: nothing always sells more quickly than “new.” Communicate with your clients immediately about what’s fresh and exciting before anybody else does by using an SMS API.

Bulk communications can be tailored with material that includes anything from product names to discount codes, or even a customer’s birthday. Whatever makes sense to send as a bulk message.

What role does our DLT process play and what are the DLT process as well as charges benefits?

On the other hand, Distributed Ledger Technology (DLT) is a registration system built on a blockchain. According to the latest laws from the Telecom Regulatory Authority of India (TRAI), distributed ledger technology (DLT) is required for all network member transactions, including communication messages (OTP, verification codes, notifications, etc.). The TRAI DLT laws aim to safeguard consumers against fraudulent acts and increase transparency about SMS spam. DLT process is a blockchain with a registration system at its core that will keep track of every transaction conducted by companies. 

The process of registering a business entity on DLT platforms and understanding the DLT process and charges.

Enter the necessary data as well as file to register on any of the DLT platforms listed below. Please enter the Entity ID or Registration ID in your Creative account after obtaining it: Go to Settings > Your Profile > Entity ID/Registration ID in your Creative account.

Principal Entity Number.

Per the regulation, all entities must register on the DLT process platform in order to transmit commercial communications.

Header (Sender ID) Enrolment.

The message sender’s brand or company name is represented by a special six-character combination called the header. Sender ID was the previous name for the header. The term “Header” in the updated TRAI DLT requirements for bulk SMS refers to the Sender ID.

Registration of Templates.

Consent Template Registration.

Before your SMS is distributed to your clients, DLT must approve the text of the message. However, if you are sending SMS for marketing purposes, you must first submit the Consent Template (permission to send promotional SMS) and then the Content Template (the content of the SMS) once it has been accepted.

Transactional SMS.

Transactional SMS are non-marketed messages that are delivered to customers for information about a specific product or service. Examples of these messages are notifications and updates. Since DND phones are solely used for updates and important information, SMS can be sent to both DND and non-DND numbers via a transactional route.

Is it free to register for DLT? If not, what are the DLT charges?

Would you like to sign up as an Enterprise? The operator DLT charges must be paid.

(The approval process takes two to three days on average.)

Once you are accepted, you will obtain a unique PEID that you can use with any DLT operator.

DLT Categories & SMS Delivery Guidelines

To comply with TRAI regulations, all SMS messages are categorized under the following types:

Fee: ₹5,000 + 18% GST for the first year (₹5,900 total).

1️⃣ Service Implicit

For OTP, alerts, reminders, and notifications to registered customers.

• Delivered to all recipients, regardless of consent
• Can be sent 24×7
• Uses 6-character alpha sender ID (DLT approved)

2️⃣ Service Explicit

For offers, discounts, and updates to existing customers with explicit consent.

• Sent only to customers who have opted in
• Can be sent 24×7
• Uses 6-character alpha sender ID (DLT approved)

3️⃣ Promotional SMS

For marketing messages, discount codes, and promotions.

• Delivered only after consent and preference scrubbing
• Can be sent 10 AM – 9 PM only
• Uses 6-digit numeric sender ID (DLT approved)

4️⃣ Transactional SMS (Banks Only)

For banking OTPs and alerts.

• Delivered to all recipients, regardless of consent
• Can be sent 24×7
• Uses 6-character alpha sender ID (e.g., Bank Name)

Get Started Today

Whether you need to send OTP notifications, reminders, alerts, or promotional campaigns, we provide a secure, reliable, and cost-effective solution.

📞 Contact Us for a free consultation or demo. 9712345330 or visit www.dmaticsolutions.com
Our team will help you set up your Bulk SMS service and ensure smooth, hassle-free integration.